Logo Limbo: How to Rock Your Branding Shoot with or Without the Big Guy
Hey entrepreneurs, business owners, and corporate comrades! Feeling the branding heat but facing a logo logjam? Don't sweat it, friend. You're not the first (or last) to navigate the murky waters of company logo usage in branding shoots. Whether you're the captain of your own small ship or stuck rowing in a corporate canoe, this blog post is your life raft for a smooth branding voyage.
“I recently worked with Chris on my professional business photos. His creative vision and meticulous attention to detail truly brought out the best in my brand. The entire process was professional, fun and enjoyable.”
Permission Paradise: Getting the Green Light for Logo Lovin'
Seek and Ye Shall Find: First things first, track down the owner of that precious logo. Marketing, legal, or branding departments are usually your best bets.
Paper Trail Pals: Get it in writing, folks! Secure written permission outlining where, how, and for how long the logo can be used in your shots. (Make sure to also capture how you can publish or utilize these photographs!)
Photographer Friend Zone: Make sure your photographer is aware of the permission agreement and any restrictions. Transparency is key!
Sign-Off Symphony: Don't just assume a thumbs-up from one person means go-ahead-gang. Double-check with whoever holds the final say. Remember, better safe than sorry (and sued!).
Disclaimer De-Stresser: Even with all the legalese, things can change. Be prepared to pivot if permissions get revoked or logos evolve. Flexibility is your friend!
Beyond the Logo: Branding Bliss Without the Big B
So, the logo gods haven't smiled upon you?
Fear not, creative comrades!
Here are some ways to rock your branding shoot without the official emblem:
Color Chameleons
Let your brand colors sing! Dress the set, use props, and play with backgrounds that scream your company's vibe. Think sunshine yellow for a playful tech startup or sleek navy for a sophisticated law firm.
Font Fantasia
Unleash the power of typography! Use your brand font in creative ways throughout the shoot. Think oversized letters as backdrops, quotes on walls, or even printed on clothing.
Even without a logo- your brand is you, not a symbol!
Mood Masters
Capture the essence of your brand through atmosphere and emotion. Think bustling office energy for a dynamic agency or calm, serene vibes for a wellness brand. Your photographer can work their magic with lighting, angles, and composition.
Product Party
Got killer products? Showcase them! Let them be the stars of the show, highlighting their functionality, beauty, and how they solve your customers' problems.
Storytelling Soiree
Weave a narrative that embodies your brand values. Think team collaboration for a people-first company or innovation-driven scenes for a tech giant.
Bonus Tip
Use humor! A well-placed joke or witty tagline can go a long way in making your photos memorable and relatable. Who knows, you might even go viral for your logo-less branding brilliance!
Remember, your branding shoot is about telling your story, not just displaying a logo.
You can showcase words or thoughts in many ways without logos.
Get creative, have fun, and let your brand's personality shine through!
So, there you have it, my corporate comrades and entrepreneurial chums! Embrace the challenge, unleash your creativity, and remember, a rocking branding shoot is possible, logo or no logo. Now go forth and conquer those marketing waves!
P.S. Need some sample picture inspiration? Think:
A tech company shoot with colorful beanbag chairs and oversized keyboard props.
A bakery shoot with mouthwatering pastries.
A fitness studio shoot with dynamic action shots and vibrant workout gear.
The possibilities are endless! Get your creative juices flowing and let your brand's story come alive.
Now, go out there and show the world what you're made of, logo or no logo!
Chris, your Erie-based branding photography Sherpa.
Disclaimer: This information is intended for general informational purposes only and should not be construed as legal advice. Please consult with an intellectual property attorney for specific legal advice related to your situation.
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