Style Your Way to Branding Brilliance: A Northwestern PA Entrepreneur's Guide to Rocking Your Shoot
Hey there, fellow Erie entrepreneurs! Ever stared at your branding photos and thought, "Is this me, or a cardboard cutout of someone vaguely business-like?" Don't worry, you're not alone.
Branding shoots can feel daunting, like trying to wear a power suit made of glitter and spreadsheets. But fear not, because Erie Branding (Zdarko Photography) is here to unleash your inner style superhero!
Before we jump into the styling guide for Men, Women, & Couples (with a bonus of some prop ideas) -
As always, if you have additional suggestions, hit the comment section below!
Let's first cover a few rhetorical questions about your Branding Vision:
Vision
What vibe are you dropping?
Bold and brash? Polished and professional? Down-to-earth and approachable? Knowing your essence is key to rocking the right threads.
What's your story?
Are you a tech whiz in a hoodie or a vintage boutique owner in a killer skirt suit? Let your clothes tell your tale.
Who are you talking to?
Tailor your threads to your target audience. Think boardroom sharks or coffee shop creatives? Dress to impress (or intrigue!).
Gents, get ready to suit up (or down):
The Tech Guru:
Comfy tee, cool kicks, maybe a blazer for a touch of polish. Think Steve Jobs with a dash of local coffee shop flair.
The Power Player:
Crisp suit, sharp tie, pocket square with a pop of personality. Channel your inner Don Draper, Erie edition.
The Casual King:
Jeans, button-down, and a confident smile. Keep it laid-back but put-together, think Mark Zuckerberg meets Erie beer garden.
The Creative Soul:
Bold colors, funky patterns, layers that tell a story. Express your artistic side without losing professionalism.
The Local Hero:
Rep Erie (or your hometown)! Sports jersey, band tee, or a vintage Erie postcard on a t-shirt. Show your local pride.
The Rugged Man:
Flannel, boots, and a touch of weathered charm. Show the world you're built for the Erie grind (and look good doing it).
Men, ACCESSORIZE LIKE A PRO:
Watches: A classic leather strap for the traditionalist, a chunky metal one for the tech whiz.
Jewelry: Keep it minimal and meaningful. A statement necklace for the artist, a signet ring for the lawyer.
Hats: A fedora for the vintage enthusiast, a beanie for the tech bro (with a logo, of course!).
Color Combos that Pop:
Tech Startup: Cool blues and grays with pops of neon green or orange. Think sleek and futuristic.
Coffee Shop: Warm browns and creams with pops of deep red or teal. Cozy and inviting.
Fitness Studio: Energetic black and white with splashes of your brand's signature color. Think high-impact and motivating.
Men's Body-Type Tweaks:
Broader Shoulders? Opt for V-necks and vertical stripes.
Shorter Stature? High-waisted pants and slim-fit silhouettes are your friends.
Curvy Confidence? Embrace bold colors and statement prints. Rock that fitted shirt, own those curves!
Ladies, unleash your inner fashionista:
The Creative Catalyst:
Flowy dresses, bold prints, and statement jewelry. Let your individuality shine through.
The Boss Babe:
Power dress with a twist. Think sleek skirt suit in unexpected colors or a tailored jumpsuit with killer heels.
The Down-to-Earth Diva:
Jeans, blazer, and a killer pair of boots. Show you're approachable but still in charge.
The Tech Queen:
Think chic pantsuits, crisp blouses, and glasses that say "I mean business."
The Local Gem:
Rep your hometown pride! Erie t-shirt, cozy cardigan, and a warm smile. Show the world you're Erie strong.
The Vintage Vixen:
Embrace Erie's history! A retro dress, statement earrings, and a touch of red lipstick. Channel your inner Lucille Ball with a modern twist.
Women, Accessorize Like a Pro:
Scarves: A pop of color for the neck or hair. Think silk for the lawyer, infinity scarf for the yoga instructor.
Bags: A structured tote for the businesswoman, a funky backpack for the artist.
Shoes: Heels for the power player, flats for the comfort queen. Sneakers are always a good idea, especially if your brand is active.
Color Combos that Pop:
Boutique: Soft pinks and neutrals with pops of gold or silver. Think elegant and sophisticated.
Daycare Center: Playful pastels with pops of primary colors. Fun and inviting.
Real Estate Agent: Classic navy and white with pops of your brand color. Trustworthy and professional.
Women's Body-Type Tweaks:
Taller Frame? Embrace long lines with maxi dresses and high-waisted pants.
Curvy Confidence? Wrap dresses and empire waistlines are your best friends. Flaunt those curves!
Petite Powerhouse? Play with proportions by mixing fitted tops with flowy bottoms.
Power Couples, unite! Show the world you're a duo to be reckoned with:
Twin Power:
Coordinate your outfits without being matchy-matchy. Similar color palettes, complementary patterns, or the same accessory with a twist.
Yin and Yang:
Play with contrasts. He's in a suit, you're in a flowy dress. He's bold colors, you're pastels. Show you balance each other out.
Team Spirit:
Rep your shared brand! Matching t-shirts, hats, or even mugs as props. Show the world you're a united front.
Bonus Prop Ideas:
Your product or service: Show what you do in action!
Local landmarks: Showcase your Erie roots.
Creative tools: Paintbrushes, instruments, or a vintage typewriter. Show your passions.
Remember, this is YOUR shoot, YOUR brand. Embrace what makes you unique and let your personality shine through. And, if you need a little extra guidance, well, that's where Erie Branding comes in. We'll help you craft a look that's as unforgettable as your business.
